Holiday Gift Guide Campaigns - Social media strategy, tips, and tricks.
One of the best ways to increase sales this holiday season is with themed holiday gift guides.
We dive into the why and the how behind creating your own gift guides and include FREE mockups for your holiday campaigns as well!
Lot's of people browse pretty magazines and Pinterest for hours trying to find inspiration and ideas for the PERFECT gift for their loved ones. They are seeking the most unique and thoughtful gifts every year. Most people have a general idea of what they would like to get their loved ones but they don't actually have a specific product in mind YET.
That's where you come in.
With your beautiful display and eye-catching graphics you are going to drawww them in with your products to your GIFT GUIDES and with your text, call to action, and copy you will get them to purchase these items as well!
It's your job to TELL THEM that they MUST BUY these items for their loved ones. Convince them that it solves their problem. Know your target market well enough to draw them in with your graphics and how to close that sell with your copy.
What is a Holiday Gift Guide?
A gift guide is a list of products that are from the same theme, category, or general concept. The items can be all from one company or from many different companies.
When creating your gift guides you need to decide if you want to focus solely on your products or on others in your target market as well.
Holiday gift guides are great visual displays of many different products and can tell a great story in a spectacular way.
That’s why I believe gift guides are one of the BEST marketing tools you can use!
Holiday gift guides are suitable for all types of industries. Focus your gift guide on a specific theme or niche. When I see a gift guide that speaks to me, it's usually an eye-catching MUST HAVE IT ALL collection of well-rounded items.
Download the 75+ Gift Guide List Ideas to help you come up with the topic that best fits your brand and niche.
Make sure to take the time to review who your customer is and how you can connect with them. It's important to know your target market so you can create a holiday gift guide PERFECT for them.
5 Quick Tips To Defining Which Products to Use for Your Holiday Gift Guide
1. Find recent trends - Use Pinterest and other social media platforms to help you decide which products of yours to include
2. What were last year's best sellers? - Use these products as a benchmark of what to use this year
3. Use your customer reviews - What are your customers saying they need/want?
4. What are your followers saying? - Browse comments and posts on social media (Instagram, Facebook, Twitter, etc)
5. Use your employee feedback - What are your fellow employees thinking for this holiday season, they know your audience by now too right?!
Here is a brief idea on how to categorize your guides, to learn more download the 75+ Gift Guide List Ideas to help you come up with your topics!
Top 3 Ways to Categorize Your Holiday Gift Guides
1. Gift Guides by Price - Under $25, $50, $100. Also if you have the inventory and it fits your brand – gifts under $10 for stocking stuffers
2. Gift Guides by Category - Foodie, Dog Lover, Hostess, Adventurer, Tech Geek, Traveler, Crafter. I think you get the idea, just relate them to your target market/niche.
3. Gifts by Person - Gifts for Her, Gifts for Mom, Gifts for Girlfriend, Gifts for Grandpa, etc
Before we get into the design I wanted to mention this real quick....
When should you start promoting your holiday gift guides?
Ideally, October. (gasp! yes before November!) 25% of consumers shopped before trick or treating last year.
According to a survey by the National Retail Federation, 57% of consumers have already started shopping by early October; so get your ideas out while they’re still in research mode.
In 2016, holiday season estimated retail e-commerce spending in the United States amounted to 63.1 billion U.S. dollars with the most money being spent online on Cyber Monday.
Once you have figured out what type of gift guide you would like to create and which products you would like to include, its now time to get down to the fun process, the actual design of the holiday gift guides!
These templates that I have included for you are designed to be interchangeable and easy to use and can be customized to fit your brand's aesthetic.
A working knowledge and access to Photoshop is required. (Canva options below)
You will need to follow these few SIMPLE steps to create your holiday gift guides:
1. Choose your products (use all the valuable information from above!)
2. Create your gift guide (use the templates provided here for a quick process)
3. POST! SHARE! And show off your hard work!
Best Holiday Social Media Marketing Campaign Pro Tip!
Remember to stay on brand, speak to your target market, and stick to your brands aesthetic. Make sure you use top-notch photos and catchy phrases and call to actions to pull your customers in. Don't forget to include your website as well, so they know where to find these products to purchase.
If you have access to photoshop you can download these Photoshop PSD templates/mockups here....
PSD Template Number 1 (example above in action)
To use these correctly, please download the PSD file from above....
PSD Gift Guide Template 2 (example in action above)
Here are some great Free Canva Templates that would make good easy drag and drop gift guide templates if you do not have access to Photoshop...
- Husband Birthday Gifts
- Coffee Birthday Ideas
- Gift Box Gift Ideas
Hope these tips and tricks are helpful for you when creating your social media marketing campaigns for making this upcoming holiday season the BEST YET!
Please let me know if you have any questions in the comments below!
Also be sure to check out the Top 16 MUST KNOW Pinterest Marketing Tips to help you build the perfect campaigns on Pinterest for this busy upcoming season.